As your exclusive distributor, we buy the inventory and take on marketing, customer support and certification. There is no upfront cost on your side.
Track record
From crowdfunding launches to marketplace operations and wholesale rollout into national retailers, we have grown more than 30 brands in Japan across categories.
Figures are aggregate across supported brands. Brand names are withheld under confidentiality.
What we do
We take the exclusive rights for Japan and carry the inventory ourselves. Rather than providing services piece by piece, we run your business in this market.
We become your sole distributor in Japan and purchase inventory outright. Currency, stock and collection risk sit with us, so there is no upfront cost on your side.
We run your own store on Shopify alongside Amazon and Rakuten, and open wholesale channels into major electronics retailers, variety chains and TV shopping.
Crowdfunding, social accounts, influencer campaigns, paid ads, live commerce, PR and creative production are all run in house rather than outsourced.
Case studies
Brand names are withheld under confidentiality, so each case is shown by category and figures only. In every case we handled sales and marketing for the Japanese market.
We rebuilt the listings, the creative and the review flow, then pushed beyond e-commerce into wholesale placement in retail stores. The brand reached number one Best Seller in its category and continues to climb.
An automatic cooking pot series with more than 500,000 units shipped. We run Amazon end to end, covering listings, ads and promotions, alongside a Shopify store and fan marketing on social. This year it reached 2.1 times the previous full year in only seven months.
A global hit that was still unknown in Japan. We validated demand with a test-sale run of around $50K, secured shelf space in major electronics retailers and earned national TV exposure. Amazon and the owned store are now scaling.
One of the world's smallest clear-ice makers, new to Japan. We built a fan base ahead of launch through PR and influencers, then raised ¥11.4M from 809 backers in a single campaign. It is now expanding to Amazon, Rakuten and retail.
Crowdfunding
Japanese campaigns often out-raise the original Kickstarter. A first campaign here typically lands between $50K and $150K in sales.
Figures are from Japanese campaigns we ran. Brand names are withheld under confidentiality.
How we work
We do not start with a large purchase order. We validate small, and once the demand is visible we build inventory and widen the channels.
We create initial momentum on Makuake and GREEN FUNDING, and validate Japanese demand through actual sales.
We build a fan base before launch through social accounts and influencer marketing, which secures the opening weeks.
We stand up your own Shopify store and expand to Amazon and Rakuten, then build recurring revenue with ads and CRM.
While scaling e-commerce, we move into physical retail and wholesale so the brand becomes established here.
We provide whichever functions your current phase requires.
Why us
Japan is one of the world's largest consumer markets, yet its procedures and trade customs are particular to it. Removing those barriers is our role.
E-commerce operations, marketing and customer support all run in market from Tokyo, while communication with you is handled in English.
PSE electrical approval, radio conformity, food and cosmetics inspection and trademark registration are obtained at our cost. Holding those approvals also creates a barrier against copycats and parallel imports.
We have direct trading relationships with major electronics retailers, variety chains, TV shopping channels and wholesalers, which lets e-commerce results carry over to physical shelves.
Crowdfunding, live commerce and influencer marketing carry unusual weight in this market, and we operate all of them in house.
Because production and operation both sit inside the company, changes ship quickly and costs stay contained.
| Function | What it covers |
|---|---|
| Social accounts | Instagram, TikTok and X account operation and campaign design |
| Influencers | Category communities and creator campaigns |
| PR | Coverage in TV, newspapers and web media |
| Ads and live commerce | Meta and Google ads, and selling through live streams |
| Creative | Landing pages, product photography and video |
| CRM and community | Review design, fan building and repeat purchase flows |
What we cover
We focus on physical products with a clear use case, a mid to premium price point and a manageable certification load, where our marketing and retail network compound.
We work with brands from more than 20 countries across the US, Europe and Asia, including listed companies in China, Taiwan and Israel.
Company
There is no upfront cost. As your exclusive distributor we take on the inventory and the selling, and grow the brand through both online and offline marketing.
overseas@promoconnect.jpWe correspond in English. If you send your product materials, wholesale pricing and MOQ, we will come back with an expected Japanese price point and a channel plan.